Juul Vapor

Overview

If you or a family member has suffered from a Juul Vapor injury or sickness, you may want to consider a Juul Vapor lawsuit. Juul Vapor and its counterparts are the product of big tobacco. Big tobacco controlled our oldest generation. Indeed, big tobacco got an entire generation hooked on cigarettes. Sadly, big tobacco now takes aim at our youngest (and most vulnerable) generation.

Previously, in countrywide litigation, plaintiffs have proven that big tobacco targeted consumers and downplayed the harmfulness of cigarettes. In the 1950’s, big tobacco lied about the harmfulness of its product and hooked an entire generation. Now, big tobacco lied about the harmfulness and ingredients inside Juul.

Youth Nicotine Epidemic

In recent years, the U.S. has experienced a youth nicotine epidemic. Unsurprisingly, studies show that youth smoking of traditional cigarettes is decreasing. Unfortunately, unlike ordinary cigarette use, youth vapor smoking is on the rise. A new nicotine market is emerging that allows first time smokers to ease into smoking with tastier flavors and mild smoke intake. Teen nicotine exposure through Juul vaporizers and other brands of E-Cigarettes have wreaked havoc amongst our youth.  Congress and the FDA are investigating Juul’s connection and influence in the current youth nicotine explosion. The FDA warns that nicotine exposure in young adults and minors may cause serious health problems. The long term damage and health consequences of Juul remain unknown.

CDC Director- Youth E-Cigarette Addiction

Dr. Robert R. Redfield, Director, Centers for Disease Control Director issued a statement:

“Any tobacco product use, including e-cigarettes, is unsafe, especially for youth. Nicotine can harm the developing adolescent brain. We must do everything we can to reduce the use of e-cigarettes among middle and high school students to protect them from immediate lung injury and a lifetime of nicotine addiction.”

Juul’s website claims to be a useful alternative for adults addicted to cigarettes. Outwardly, Juul’s mission statement seems noble. However, a simple review of Juul’s marketing and advertising material paints a much darker picture. Unmistakably, Juul’s advertising reveals that Juul was actually more interested in targeting our youngest generation. As evidenced by Juul’s parties and semi-celebrity hosted events. Juul became the new way to fit in. The last time our society and younger generation thought big tobacco was cool was during the 1950’s.

Juul’s social media accounts and posts touted cool and recognizable young people smoking Juul. Undeniably, Juul’s flavors were made up of fruity and candy flavors. Juul’s product is sleek and looks like a USB. Juul is desgined to be concealable and sleek. Juul’s vibrant and playful colors and flavors suggests that Juul is actually marketed for teens. Juul’s flavors and colors were not aimed to attract long-time cigarette smokers or the company would have only unveiled traditional tobacco flavors.

Parental Concerns With Juul Addiction

Many parents are concerned with their child’s Juul habits and dependency. E-cigarettes and Juul products are untested and the health consequences remain unknown. The advancement of new vapor products progressed faster than regulatory agencies could keep up. Juul is not a safe product for first-time smokers.